Project Description
Assotech Ltd., a legacy real estate brand established in 1987, has a strong physical presence across key Indian cities, including Ranchi, Bhubaneswar, Noida, Gurgaon, and Ghaziabad. However, despite its robust portfolio, Assotech’s digital visibility was struggling to keep pace with the evolving buyer journey that increasingly begins online.
Olive Ridley Media was brought in to bridge this gap, turning Assotech’s underperforming digital presence into a high-performing, search-first experience designed to meet buyers where they search.
“Assotech Ltd. x Olive Ridley Media “
Problems
- Low Discoverability: Even high-intent keywords like “flats in Gurgaon” or “builders in Bhubaneswar” failed to surface Assotech in search results.
- Clunky User Flow: Brand visitors needed multiple clicks to find a relevant project.
- Underperforming Site: Technical inefficiencies, slow load times, and poor schema implementation prevented Google from indexing the site effectively.
The Challenge Of Project
-
SERP Invisibility
Despite being a prominent player offline, Assotech’s name didn’t appear where it mattered most, on search engine results. -
Fragmented Information Architecture
The site structure wasn’t aligned with how users navigate property searches, especially at a local level. -
Underperforming Site
Technical inefficiencies, slow load times, and poor schema implementation prevented Google from indexing the site effectively.
-
Content Gaps
Key landing pages lacked in-depth, keyword-rich content to address buyer queries and rank for competitive real estate terms. -
Weak Backlink Profile
Minimal high-authority, industry-relevant backlinks limited the site’s domain authority and organic reach. -
Poor Mobile Experience
Slow load times, inconsistent layouts, and touch-unfriendly elements frustrated on-the-go property seekers.
Our Strategy
Local Presence Strategy
To localize visibility, we developed five geo-targeted landing pages (Ranchi, Bhubaneswar, Noida, Gurgaon, Ghaziabad).
Each page was optimized with the “RealEstateDeveloper” schema to establish authenticity and relevance in local search results.
Website Performance Optimization
We restructured the site’s navigation architecture, ensuring any project could be accessed within two clicks from the homepage.
Our team streamlined the XML sitemap, prioritized crawlable content, and improved Core Web Vitals. Result: LCP dropped below 2 seconds, with layout shifts eliminated.
Targeted SEO Content
- Conducted granular keyword mapping for hyperlocal terms like “flats in <city>” and “property developer <city>”.
- Integrated internal hub-and-spoke linking to guide both users and crawlers across related content.
- Implemented structured data for contacts, project details, and addresses, leading to enriched search listings.
- Strengthened backlink profile with editorial outreach and partner mentions, achieving over 3,160 do-follow links.
Year-over-Year Growth
2900%
INCREASE IN
WEBSITE TRAFFIC
640%
INCREASE IN
AVERAGE CTR
204%
INCREASE IN
KEYWORD RANKING
Year-over-Year Growth
2900%
INCREASE IN
WEBSITE TRAFFIC
640%
INCREASE IN
AVERAGE CTR
204%
INCREASE IN
KEYWORD RANKING
Traffic Towers Above the Skyline
(June 2023 – April 2025)
Metric | Jun ’23 | Apr ’25 | Change |
Organic Visits / Month | 759 | 22,770 | +2,900% |
Keywords (Top 3 / Top 10) | 0 / 0 | 22 / 64 | 640% |
Total Ranking Keywords | ~60 | 264 | 4.4× |
Mobile LCP | 4–5 s | 1.9 s | ↓ 60% |
Bounce Rate | ~85% | <70% | ↓ ~15% |
What This Means
Assotech’s city landing pages now rank in the top 3 positions on Google for 22 high-intent, buyer-ready keywords, driving qualified traffic with zero paid media.
Improved load speed and streamlined navigation have directly impacted bounce rates and time-on-site.
Organic traffic continues to grow month-over-month, now averaging over 17,000 sessions without spending a rupee on ads.
“Olive Ridley turned silent listings into a pipeline of qualified buyers.”
— CMO, Assotech