Project Description
Utkal Hospital, a leading healthcare provider in Odisha, is committed to delivering advanced medical services with compassion. To strengthen its digital presence, Utkal Hospital partnered with Olive Ridley Media to enhance its brand visibility, engagement, and trust through social media.
“Utkal Hospital x Olive Ridley Media “
Problems
- Limited Digital Visibility & Brand Recall: Utkal Hospital wasn’t reaching enough people online compared to its offline reputation.
Low Engagement on Content – Videos, events, and awareness posts were not generating sufficient interactions or watch time.
Weak Community Connection – The hospital lacked an active digital community to build trust and patient engagement.
The Challenge Of Project
-
Low Digital Visibility
Despite being a leading healthcare provider, Utkal Hospital had limited presence on social platforms. -
Underutilized Patient Stories
Inspiring recovery stories were not reaching a wider audience. -
Low Video Engagement
Healthcare awareness videos were not performing well in terms of watch time and retention.
-
Event Promotions Lacked Reach
Important events like health conclaves and marathons weren’t creating expected online buzz. -
Limited Community Interaction
The hospital struggled to build an active, engaged online community. -
Brand Recall Gap
Needed to position itself as a modern, patient-friendly hospital beyond traditional word-of-mouth marketing.
Our Strategy
- Video-first content strategy: Patient success stories, event highlights, awareness campaigns.
- Targeted audience engagement: Using reels, live sessions, and celebration posts.
- Performance-driven analytics: Constant monitoring of reach, interactions, and watch time to refine content.
Year-over-Year Growth
166%
INCREASE
BRAND REACH
386%
INCREASE
WATCH TIME
96%
INCREASE IN
ORGANIC INTERACTION
Year-over-Year Growth
166%
INCREASE
BRAND REACH
386%
INCREASE
WATCH TIME
96%
INCREASE
ORGANIC INTERACTION
Conclusion
By combining authentic storytelling, strategic content planning, and data-driven optimization, we transformed Utkal Hospital’s social media into a powerful channel for patient trust, community engagement, and digital visibility.