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success story

Digital Growth Transformation for a
Leading Real Estate Developer in India

How a low-visibility real estate website was transformed into a
high-authority, lead-generating digital asset
driving a 2,900% surge in organic traffic

How a low-visibility real estate website was transformed into a high-authority, lead-generating digital asset — driving a 2,900% surge in organic traffic.

The Story

Assotech Group is a well-established real estate developer in India, known for delivering premium residential and commercial projects across key urban markets.

While the brand had strong offline recognition and a solid portfolio of developments, its digital presence did not reflect the scale or credibility of the business. In an increasingly digital-first real estate buying journey, search visibility and content authority became critical to sustained lead generation.

Operating in a highly competitive real estate market meant navigating:

  • Aggressive competition on high-intent property keywords
  • Content saturation across real estate portals
  • Low organic visibility for branded and project-specific searches
  • Heavy reliance on paid channels for lead acquisition

What should have been a growth engine had become a bottleneck.

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Challenge

When digital visibility couldn’t match market ambition

Despite strong brand equity, Assotech faced multiple digital challenges

Key pain points

  • Underperforming organic traffic with limited keyword reach
  • Weak backlink profile impacting domain authority
  • Content that failed to stand out in a crowded real estate landscape
  • Inconsistent lead flow from organic channels
  • Limited measurement and optimization framework

Build a scalable, measurable digital growth system that could consistently attract high-intent property buyers.

Transformation

Rebuilding real estate visibility with authority-led SEO

Olive Ridley Media partnered with Assotech Group to design a full-funnel digital growth and SEO strategy, focused on authority, discoverability, and conversion

Together, we delivered a transformation framework that included:

  • Skyscraper Content Strategy
    Created best-in-class real estate content assets by analyzing top-ranking competitors and producing superior, link-worthy resources.
  • Keyword Expansion & Search Visibility Growth
    Expanded Assotech’s keyword footprint across branded, project-level, and buyer-intent searches.
  • Data-Driven Monitoring & Iteration
    Implemented continuous tracking of traffic, rankings, backlinks, and user behavior, allowing rapid optimization.

SEO evolved from a traffic tactic into a predictable lead acquisition channel.

Business Outcomes

From low visibility to digital market leadership

The results delivered measurable business impact:

  • 2,900% growth in organic traffic over the campaign period
  • 640% increase in top-10 keyword rankings
  • 3,000+ high-authority backlinks acquired
  • 35% increase in qualified leads from organic traffic
  • Stronger brand authority across search and referral channels

The result:
A digital platform built not just for visibility, but for sustained demand generation in competitive real estate markets.