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success story
Digital Growth Transformation for a
Leading Private University in India
How KIIT University transformed its digital presence into a
high-authority education discovery platform
scaling organic traffic to 606K+ monthly visitors
How KIIT University transformed its digital presence into a high-authority education discovery platform — scaling organic traffic to 606K+ monthly visitors.
The Story
KIIT University is one of India’s most prestigious private universities, offering a wide range of programs across engineering, law, management, medical sciences, and international education.
With a strong academic reputation, global student base, and decades of excellence, KIIT had already established itself as a leader in higher education. However, its digital footprint did not fully reflect the scale, credibility, and reach of the institution.
As student discovery increasingly shifted to search engines, digital visibility, authority, and engagement became critical to attracting prospective students across India and abroad.
Operating at this scale meant managing:
- Multiple academic verticals competing for search visibility
- Highly competitive national and international education keywords
- Large volumes of legacy content needing optimization
- Seasonal admission-driven search demand
What should have been a strategic advantage had become an opportunity for transformation.
Challenge
When academic prestige wasn’t translating into digital dominance
Despite its strong reputation, KIIT University faced key digital growth challenges:
Key pain points
- Organic traffic plateaued at ~200K monthly visitors
- Limited visibility for competitive academic and admission-related keywords
- Only ~20K ranking keywords despite a vast content ecosystem
- Insufficient backlink authority in education and career domains
- Declining click-through rates due to unoptimized metadata and schema
The objective was clear:
Align KIIT’s digital presence with its academic stature and unlock scalable student discovery.
Transformation
Rebuilding education visibility with data-driven SEO intelligence
Olive Ridley Media partnered with KIIT University to execute a holistic SEO and digital growth strategy, focused on authority, relevance, and long-term scalability.
Together, we delivered a multi-layered transformation
- Data-Driven SEO Overhaul
Conducted in-depth audits across technical SEO, site architecture, crawlability, and indexation to strengthen the foundation. - Legacy Content Optimization
Enhanced existing pages with improved UX, internal linking, readability, and keyword alignment. - CTR & SERP Optimization
Optimized page titles, descriptions, and schema markup for courses, FAQs, events, and admissions — dramatically improving SERP engagement.
SEO evolved from a visibility tactic into a scalable student acquisition engine.
Business Outcomes
From strong presence to digital education leadership
The impact was felt across the university’s entire digital ecosystem:
- Monthly organic traffic grew from 200K to 606K+
- Ranking keywords expanded from 20K to 60K+
- 4,000+ quality backlinks generated per year
- 250% increase in organic click-through rate (CTR)
- Stronger visibility across national and international education searches
The result:
A digital platform built not just for rankings, but for global student discovery and sustained enrolment growth.