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success story

Digital Brand Visibility Transformation for a
Leading Steel Manufacturer in India

How Scan Steels strengthened its digital presence on Meta platforms
achieving over 119% growth in reach and a 284% surge in watch time through strategic content execution.

How Scan Steels strengthened its digital presence on Meta platforms — achieving over 119% growth in reach and a 284% surge in watch time through strategic content execution.

The Story

Scan Steels is a prominent steel manufacturing brand in India, known for its industrial strength, product quality, and large-scale operations in the infrastructure and construction ecosystem.

While the brand had strong offline recognition and industry credibility, its presence on digital and social platforms was relatively underutilized. In an era where brand perception, visibility, and recall are increasingly shaped online, Scan Steels identified the need to build a stronger digital voice.

The goal was not just visibility — but meaningful engagement, brand authority, and sustained reach across Meta platforms.

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Challenge

When industrial strength wasn’t visible digitally

Despite being a recognized name in the steel sector, Scan Steels faced multiple digital challenges on social media:

Key pain points

  • Limited content reach and low discoverability on Meta platforms
  • Underperforming video engagement and watch time
  • Inconsistent audience interaction with brand content
  • Lack of a structured content strategy aligned with platform algorithms
  • Minimal performance tracking and optimization

The goal was clear:
Transform Scan Steels’ Meta presence into a high-reach, engagement-driven brand channel.

Transformation

Building industrial brand visibility through data-driven Meta strategy

Olive Ridley Media partnered with Scan Steels to design and execute a content-led Meta growth strategy, focused on reach, engagement, and video performance.

The transformation framework included:

  • Content Strategy & Calendar Planning
    Designed a consistent content roadmap highlighting brand values, manufacturing strength, industry relevance, and product positioning.
  • High-Impact Visual & Video Content
    Focused on short-form video formats and visually engaging creatives optimized for Meta algorithms.
  • Audience Engagement Optimization
    Refined captions, CTAs, and posting schedules to encourage likes, shares, saves, and comments. 
  • Performance Tracking & Insights Analysis
    Monitored reach, interactions, watch time, and engagement trends to continuously refine content strategy.

Meta content evolved from sporadic posting into a structured brand visibility engine.

Business Outcomes

From low engagement to strong organic growth

The results demonstrated clear digital momentum:

  • 119.6% growth in content reach, reaching 15.4K+ users
  • 58.2K total content reach across Meta platforms
  • 167.3% increase in video views, reaching 7.8K+ views
  • 284.7% growth in watch time, indicating stronger audience retention
  • 18.6% improvement in content interactions, reflecting higher engagement quality

The result:
A Meta presence built for brand awareness, engagement, and sustained organic growth.