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success story
Digital Growth Transformation for a
Leading Multispeciality Hospital in Odisha
How Utkal Hospital transformed its digital presence into a high-visibility healthcare ecosystem
achieving over 800% growth in organic traffic and stronger patient engagement.
How Utkal Hospital transformed its digital presence into a high-visibility healthcare ecosystem — achieving over 800% growth in organic traffic and stronger patient engagement.
The Story
Utkal Hospital is a trusted multispeciality healthcare institution in Odisha, known for delivering high-quality medical care across a wide range of specialties.
Despite having modern infrastructure and advanced treatment facilities, the hospital’s digital presence did not reflect its real-world reputation. As patients increasingly relied on Google to search for hospitals, doctors, and treatments, limited online visibility meant missed opportunities for patient discovery and engagement.
In a competitive healthcare landscape, digital credibility and discoverability became critical for long-term growth.
Challenge
When clinical excellence wasn’t visible online
Before the digital transformation, Utkal Hospital faced several key challenges:
Key pain points
- Organic traffic limited to ~5,000 monthly visitors
- Minimal keyword presence in healthcare search results
- Weak backlink profile and low domain authority
- Poor click-through rates despite strong service offerings
- Limited local visibility in Odisha-based healthcare searches
The objective was clear:
Establish Utkal Hospital as one of Odisha’s most discoverable and trusted healthcare brands online.
Transformation
Building a patient-centric digital healthcare ecosystem
Olive Ridley Media partnered with Utkal Hospital to execute a full-funnel healthcare SEO and digital growth strategy, focused on visibility, trust, and patient intent.
The transformation included:
- Healthcare Keyword & Local Search Strategy
Targeted high-intent searches such as “best hospital in Odisha”, “neurology specialists Bhubaneswar”, and treatment-based queries. - High-Value Medical Content Development
Created patient-centric blogs, service pages, and resource guides optimized for medical accuracy and relevance. - CTR & SERP Optimization
Revamped page titles, meta descriptions, and implemented structured data for services and reviews — improving search engagement significantly.
Business Outcomes
From limited visibility to healthcare leadership
The results delivered strong, measurable growth
- Monthly organic traffic grew from 5,000 to 45,000+
- Ranking keywords increased from 100 to 900+
- 1,000+ high-quality backlinks generated per year
- 250% improvement in click-through rate (CTR)
- Stronger patient inquiries and appointment discovery via search
The result:
A digital presence built for patient trust, discoverability, and long-term growth.