Our recent project, Labu Bou, started as a fun, creative experiment. A desi girl makeover for the viral @popmart Labubus turned into something much bigger.

What began as a spark of an idea soon captured hearts and headlines across India. From NDTV, Inshots, OTV to many national features. (Tag all of the news channels)

We are humbled (and a little overwhelmed!) to see our work featured all over the country, proving once again if you can blend your creativity with culture/emotions you will get viral!

This project was about regional identity, humor, and digital storytelling can start conversations.