KIMS Hospital is one of India’s leading multispeciality healthcare institutions, trusted for advanced medical care across multiple specialties.

With a strong offline reputation built on clinical excellence and patient trust, KIMS had already established itself as a preferred healthcare provider. However, its digital presence did not reflect the same authority or accessibility for patients searching online.

As patients increasingly relied on search engines to find hospitals, specialists, and treatments, digital visibility and credibility became critical to sustained patient acquisition.

Operating in a highly sensitive and competitive healthcare environment meant managing:

• Treatment-based and local search competition
• Trust and credibility signals critical to medical decision-making
• High-intent patient searches with immediate conversion potential
• Strict quality and accuracy expectations for medical content

What should have been a growth channel had become an opportunity for transformation.